Impact Of Media and Education on Food Practices in Urban Area of Varanasi

Authors

  • Shuchi R Bhatt Agrasen P.G. College, Varanasi, UP
  • Sheeendra M Bhatt Lovely Institute of Biotechnology, Lovely Professional University, Punjab
  • Anita Singh Agrasen P.G. College, Varanasi, UP

Keywords:

Food choice, food adulteration, food practices

Abstract

Background: Currently food malpractices are increasing in various metro cities of India and all the measures taken by agencies are failed to detect rapidly and many times it becomes late when the adulteration is detected. Worst scenario is the adulteration of some branded items of the children’s and in the women’s use such as milk cheese, ghee and oils. Therefore, Study for food practices and safety measures was done in selected area of Varanasi which was also validated by the wetlab methods.

Methods: For this objective, questionnaire was prepared and distributed among selected people depending on their age group, sex and educational background. Statistical test were carried out on the basis of frequency of male and female respondents obtained in total respondents (n = 300). Chi square test were done and the calculated value were compared with value of t test (0.05) and on this basis, conclusion were drawn.

Results: Result shows that regardless of the age income and religion, all of the groups are well aware the food adulteration and educated people are less prone to the effect. In terms of adulteration any how all the stores contains adulterated food however branded items contains less %age of adulteration than local item. This may be caused due to inactive agencies or longer process of legal system

Conclusions: Study show that there is lag in following the food practices by all the ages in spite of having good media awareness program and knowledge of food practices.

References

Howes, M., McEwen, S., Griffiths, M., & Harris, L. Food handler certification by home study: Measuring changes in knowledge and behavior. Dairy, Food and Environmental Sanitation, 1996:16, 737–744.

Powell, S. C., Attwell, R. W., & Massey, S. J. The impact of training on knowledge and standards of food hygiene-a pilot study. International Journal of Environmental Health Research,1997:7, 329–334.

Rennie, D.M., Health education models and food hygiene education. J. Royal Soc.Health,1995:115, 75-79.

Ehiri, J. E., Morris, G. P., & McEwen, J.Evaluation of a food hygiene training course in Scotland. Food Control,1997:8, 137–147.

Nidhi gupta & Priti Panchal, Extent of awareness and food adulteration detection in selected food items purchased by home makers. Pak. J. Nutr.,2009, 8: 660-667.

Turrell,Socioeconomic differences in food preference and their influence on healthy food purchasing choices. J. Hum. Nutr. Diet,1998:11, 135–149.

Mead, E., Gittelsohn, J., Kratzmann, M., Roache, C., & Sharma, S. Impact of the changing food environment on dietary practices of an Inuit population in Arctic Canada. J Hum Nutr Diet,2010: 23 (Suppl. 1), 18–26

Makela J. Cultural definitions of the meal. In Dimensions of the Meal: The Science, Culture, Business, and Art of Eating. Meiselman HL, Ed. Gaithersburg, Md., Aspen Publishers, 2000,p.7 –18.

Williams, D. M., Gravani, R. B., & Lawless, H. T. Correlating food safety knowledge with home food preparation practices. Food Technology,1992:49, 28.

NIN,KABP Study on food and drug safety in India—A report. Food and drug toxicology Research Centre, National Institute of Nutrition (NIN), Hyderabad, India.2006

Bruhn, C. M., & Schutz, H. G. Consumer food safety knowledge and practices. Journal of Food Safety,1999:19, 73–87.

Unusan, N.Consumer food safety knowledge and practices in the home in Turkey. Food Control,2007: 18(1), 45–51.

Sudershan, R. V., SubbaRao, G. M., Rao, P., VardhanaRao, M. V., & Polasa, K. Food safety related perceptions and practices of mothers – A case study in Hyderabad. India. Food Control,2008:19(5), 506–513.

Subba Rao, G.M., Sudershan, R.V., Pratima Rao, Vishnu Vardhan Rao M., Polasa K. Food safety knowledge, attitudes and practices of mothers: findings from focus group studies in south India. Appetite,2007, 49, 441-449.

Li-Cohen, A. E., & Bruhn, C. M.Safety of consumer handling of fresh produce from the time of purchase to the plate: A comprehensive consumer survey. Journal of Food Protection,2002: 65(8), 1287–1296.

Sudershan RV, Naveen Kumar R, Kashinath L, Krishna TP, & Polasa K. Microbiological risk assessment of poultry products sold in various localities of Hyderabad. In: Nutrition Society of India.2007 Abstracts Book of the 39th National Conference of the Nutrition Society of India, 15-17th November,. Hyderabad: Nutrition Society of India; 2007:97.

Baker, G. A.Food safety and fear: Factors affecting consumer response to food safety risk. International Food and Agribusiness Management Review 2003: (1), 1–11.

Altekruse, S. F., Yang, S., Timbo, B. B., & Angulo, F. J.A multi-state survey of consumer food-handling and food-consumption practices. American Journal of Preventive Medicine. 1999:16, 216-221.

Yang, S., Angulo, F. J., & Altekruse, S. F.Evaluation of safe food handling instructions on raw meat and poultry products. Journal of Food Protection,2000:63(10), 1321–1325.

FSAI, Consumer attitudes to food safety in Ireland. Food Safety Authority of Ireland;2003;Available at: http:// www.fsai.ie/industry/surveys/Consumer_Attitudes.pdf. Accessed May 13,2008.

Barclay, M., Greathouse, K., North, T., Swisher, M., & Cale, L. Food-handling knowledge and practices of 4th- and 5th-grade students: A key to better sanitation. The Journal of Child Nutrition & Management, 2001:25; 72-75.

Zugarramurdi, A.Import requirements and quality costs, in FAO Report of the Expert Consultation on International Fish Trade (FAO Fisheries Report No. 744). 2003,Rio de Janeiro, Brazil.

Hamilton, K. Consumer decision making in low-income families: The case of conflict avoidance. Journal of Consumer Behaviour, 2009, 8: 252–267. doi: 10.1002/cb.285.

Parish, M.E. (1997) Public health and non-pasteurized fruit juices. Crit. Rev. Microbiol.1997:23,109–119.

Sandeep, M., Diwakar, A., Abhijit, G. (2001) Microbiological analysis of street vended fresh squeezed carrot and kinnow-Madarian juices in Patiala City, India. Int. J. Food Safety,2001:3; 1–3.

Bhat, R.V. Food safety-Overview. Paper presented at Regional training-cum-workshop on food safety organized by Dept. of Foods and Nutrition, The MS University of Baroda, Vadodara, India,2004, on 24th Sept 2004.

Neelkanta, B.C. & H.B. Anand. “Educating the Consumer”. Social Welfare, 1990, 37(11-12), 5-6.

Kotler, P.Marketing management, 6th Edn., Prentice-Hall of India Private Limited, New Delhi,1990, pp: 196-201.

Gupta, M. & Ogale, N. Educational needs of consumers regarding consumer protection laws. Journal of Research, H.A.U. Hissar, 1988:18(3) 236-241.

Achaya, K. T.Everyday Indian Processed Foods. P. Delhi: National Book Trust, 1984:pp.154-162.

Rao, B.S.N.Food additives – consumer's viewpoint. Indian Food Industry,1990:9; 14–19.

Mead, P. S., Slutsker, L., Dietz, V., McCaig, L. F., Bresee, J. S., & Shapiro, C. Food-related illness and death in the United States. Emerging Infectious Diseases,1999:5(5), 607–625.

Fischer, A.R.H., De Jong, A.E.I., De Jonge, R., Frewer, L.J. & Nauta, M.J. Improving food safety in the domestic environment: The need for a transdisciplinary approach. Risk Anal.2005:25;503–517.

Smith, J.L. Foodborne illness in the elderly. J. Food Prot.1998: 61;1229-1239.

Linton, R.H., Mcswane, D.Z., Woodley, C.D. A comparison of perspectives about the critical areas of knowledge for safe food handling in food service establishments. J. Environ. Health,1998:60(8), 8-15.

Howes, M., S. McEwen, M. Griffiths & L. Harris. Food buying practices of unemployed Food handler certification by home study: Measuring changes in knowledge and behavior. Dairy, Food and Environmental Sanitation, 1996:16;737-744.

Howes, M., McEwen, S., Griffiths, M., & Harris, L. Food handler certification by home study: Measuring changes in knowledge and behavior. Dairy, Food and Environmental Sanitation,1996:16; 737–744.

Kishtwaria, J., Sharma, A., Vyas, N., Sharma, S.Consumer Awareness Regarding Legislation Organisations and Consumer Protection Laws. J. Soc. Sci., 2004,8(1), 69-72

Parmeshwvar, K.R. Protect Consumer against quality trichsters. Yojana,1988 32(5), 29-31 The Tribune News Service. May 16, 1988.

S R Bhatt, S M Bhatt, A SINGH Impact analysis of knowledge practice for food safety in urban area of Varanasi. Pak. J. Nutrition,2010: 9 (2) 186-190.

Downloads

Published

2012-12-31

How to Cite

1.
Bhatt SR, Bhatt SM, Singh A. Impact Of Media and Education on Food Practices in Urban Area of Varanasi. Natl J Community Med [Internet]. 2012 Dec. 31 [cited 2024 May 3];3(04):581-8. Available from: https://www.njcmindia.com/index.php/file/article/view/1773

Issue

Section

Original Research Articles